I’m always looking for new opportunities to create, collaborate and work on anything from half-baked ideas to big stuff.
A 2-week sprint with a team: Timi, Valeria, Rebecca & myself. We researched extensively on both markets & users and worked towards a high-fidelity prototype that can effectively solve the pain points & frustrations of the V&A visitors. We identified key opportunities and designed a hybrid app to make visiting the V&A an easy & engaging experience.
Market Research (feature analysis, contextual inquiry), User research (guerilla testing, interviews, surveys), affinity mapping, empathy maps, user flows, task analysis, sketching and prototyping
Sharpies, whiteboard markers, lots of colourful post-its. Invision & Sketch.
Make the experience of visiting V&A easy & engaging for the visitors
Most have maps, if not downloadable PDFs that can be easily accessed from the website
Visitors can easily access “What’s On” on their websites.
They all have some kind of guided tours available for visitors to book for their visits.
We decided to go do some guerilla interviews at V&A Museum. We prepared some questions to discover some of the major frustrations and motivations in their museum-going experiences.
With that in mind, we asked questions such as “What excites you to go to the museum?” “How do you usually find new exhibitions/museums to visit?”
We also found out that a lot of the museum-goers in V&A find it extremely hard to navigate and found it frustrating to even locate things such as bathrooms and exits.
"It's a bit of a nightmare."
"How do I go out?"
Going to the museum is a social activity (enjoying time with friends & family)
They go to the museum’s website to mainly look for location and opening hours
Some main reasons for people to visit a museum is to be inspired, and to learn about something new.
Sprint questions we focused on:
Pooling all our user insights & research, we gathered enough input to map out a current experience on a based scenario. From our first iteration, we expanded on the ‘navigation part’ of the journey — as our research and interviews pointed out the frustrations in getting their way around the museum.
From these, we gathered 4 areas that we will work on:
1. Getting from place to place (Navigation)
2. Finding amenities e.g. toilet (Navigation)
3. See if anything’s missed (Content)
4. Getting everybody together (Social Engagement)