I love to see people engaging with my work. Beyond the pixels and interactions, I love bringing people together around a collective vision. Although I'm not a researcher, I believe in speaking with the users as often as possible; conversations and testing always humbles me as a designer. •
Principles, processes, interactions. I believe that the quality of the software is built by great teams that resonate deeply with the vision behind the product. When there’s a strong narrative present, it plays the role of weighing trade-offs, beacon during ideation and inspire the ones working on telling it. Learning about interesting businesses with a unique viewpoint always stops me in my tracks.
My experience has taught me so far that my first draft, idea, writing will always be the worst. The willingness to probe, change perspective, test and knock against it several times is when I truly add value to my work and give it the time and context to shine. I always strive to work with real data and keep a hands-on approach in shaping problems, building with others and learn from people around me.
At the core of what I do, intention plays a huge role. On top of the body of work I produce, I care deeply about the impact of my craft, the way I speak about design and how I build rapport with others. I don’t just think of design as a means to push more pixels. I find joy in echoing and leading an open culture of design, empower others to thrive and evolve to the overall product direction together.